Opticians and Designer Frames
Ever wondered why some brands are more successful than others? Even though the designs and items are pretty much the same? Why do they receive completely different types of attention? The secret? Visibility!
Once upon a time, in a not so far away land, lived a man named Guccio Gucci. Similarly to his designs, he was ‘Made in Italy’. He opened the first Gucci store in 1921. His four sons also joined the brand, and in 1952 when Guccio passed away, they opened a firm. From this point on, the name ‘Gucci’ was never the same again. It was, and still remains, one of the most iconic brands.
Brands, brands, brands! Our subconscious minds are targeted everyday when it comes to brands.
As there are so many, the competition through advertisement is immense. In our store, competition is not an issue as more than 30 brands are available to try on. When it comes to brands, visibility is a major aspect. A brilliant example of this would be Beyoncé at the Met Gala (picture here from Vogue).
Just in terms of social media, Beyoncé has a collective of 100 million followers. This enables more visibility and how brands are recognized.
But what gets brands to where they are? Well, there are some top characteristics;
- Acknowledging your audience – taking into consideration what your target audience would be interested in.
- Uniqueness – There are a number of brands that are very similar, but you will notice a few different aspects of a design that you may think is the same as another. It’s the little things!
- Passion – Ever heard the saying “People with great passion can make the impossible happen” ?
- Consistency – With anything, consistency is key. Without consistency there is no reliability which will generate an audience that will deteriorate in size.
- Competitiveness – There will always be competition, with anything that we do. I mean, how can competition not be an issue on a planet with 7.4 billion people? When it comes to battling competitors, going above and beyond any expectations are imperative in order to get the publicity and attention needed from consumers.
- Exposure – Trying to get a message across that a consumer has never seen nor heard anything about is difficult. Expose and advertise!
Other brands, such as Ray Ban, began as just a simplistic idea first established in the 1930’s when aircrafts began to fill our blue skies. Pilots complained of headaches and nausea owing to the close proximity they had to endure owing to the sun, and the strong white and blue hues of the sky. Ray Ban solved this issue as a green pair of glasses known as ‘Anti – Glare’. These could cut out glare without obscuring vision.
Brands are a strange concept. In terms of eyewear, are they not all just supplying an easier conclusion to our everyday lives? If only there was a place that stocked with some of the biggest designer frames in Optics…..
Oh wait, there is.
Why not drop by and come take a look at some of our collection in-store!